Product page feeling a little vanilla? Website not converting?
It might be time to give your product page a much needed refresh with some stand-out elements that actually bring it to life, captivate interest, educate your customers, increase conversions and ultimately generate more sales... cha-ching.
Your product page isn’t just a place to list features — it’s the make-or-break moment where shoppers decide whether to click “Add to Cart” or keep scrolling. By combining strategic design with proven conversion tactics, you can turn more visitors into paying customers.
Here are ten must-have features to elevate your product pages and drive sales, as demonstrated in one of my recent website design projects for Big Caddy Golf. Give them a go on your own website and watch those conversions increase!
Need a hand implementing these strategies? Get in touch for a custom website build quote.
1. Star Review Rating Directly Under the Product Title
Social proof sells. Placing a star rating immediately beneath your product title makes it impossible to miss, helping to build instant trust and credibility. Shoppers are far more likely to commit when they see others have already had a great experience.
2. Afterpay Payment Instalment Widget
Offering flexible payment options removes a major barrier to purchase. With an Afterpay widget displayed prominently, customers can clearly see they can spread the cost — making a “yes” much easier.
3. An Irresistible, Juicy Offer
A limited-time deal, bonus gift, or exclusive discount can create the urgency your page needs. Make it compelling enough that customers feel they’re getting exceptional value right now — not later.
4. Tolstoy App Videos Beneath the Add to Cart Button
Catch customers right at the point of decision with engaging videos. Tolstoy allows you to embed interactive clips, UGC, and how-to demonstrations that bring your product to life and help remove hesitation.
5. A High-Quality Mix of GIFs, Product & Lifestyle Images
A single static image isn’t enough anymore. Use a gallery or carousel of sharp product photos, engaging GIFs, and lifestyle shots to show your product in real-life settings — helping shoppers picture it in their hands.
6. A Punchy Title and Captivating Product Description
Lead with a clear, keyword-rich title and follow up with a short, persuasive description. Focus on benefits over features, creating a sense of desire while still giving the essential details.
7. Easy-to-Navigate Dropdown Sections
Make your product page clean and uncluttered with dropdown menus for shipping info, dimensions, materials, and care instructions. This gives customers quick access to details without overwhelming them visually.
8. Feature Video Showcasing Your Brand or Product
Whether it’s a slick brand story or a practical how-to video, adding this element helps customers connect emotionally with your product — and your business — making a purchase feel like the natural next step.
9. Product Recommendations for Upsells
Suggest complementary or related products directly on the page. Not only does this improve the customer experience, but it also increases your average order value with minimal extra effort.
10. A Review App to Display Rich Social Proof
Go beyond just a star rating. Displaying detailed reviews — complete with photos or video — builds trust and reassures buyers that your product delivers on its promises.
In A Nutshell
A well-optimised product page doesn’t just “look good” — it’s designed to convert. By implementing these ten features, you’ll remove purchase barriers, inspire confidence, and create an experience that keeps customers coming back. You got this!
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